What Does m.facebook.com Mean In Google Analytics?

If you use Google Analytics to track the traffic coming to and through your website, you may well have seen m.facebook.com in the referrals section showing you how people have found your website.

You might have seen any of these variations in Google Analytics: m.facebook.com, m.facebook.com / referral, m facebook. What do all of these or any variation of m facebook mean in Google Analytics.

Why I hate faceboook, funnels and false marketing for consultants

Quite simply, it means that someone has been on facebook on their mobile device and then clicked through to your website, so it is someone viewing facebook and your website from their smartphone.

This is something that is happening more and more with the increase in smartphones, so the next question is whether your website is responsive to mobile devices?

You can have two types of mobile websites; one of which is simply a special small website for mobile website users, the other is one which resizes to fit whichever screen it is being viewed upon. This is known as a responsive website design and if you are serious about winning clients from your website, it is vital that you have this type of website. If you do not, Google actually penalises you and sends you less visitors.

So if the answer of what m.facebook means in Google Analytics is that more people are looking at your website on a smartphone, having been referred from facebook, what does this actually mean when it comes to marketing your business?

Have you been successful? Have you finally cracked social media marketing and are now going to generate substantial volumes of business from your website? Will this provide you with all of the clients that you now want and need?

Sadly, in short the answer is a resounding no. There are so many more parts of the equation that you require in place before you start generating more clients for your business.

Download my free guide below to really discover how to properly conquer all of your marketing, including making the most of your social media marketing to help you generate more referrals from facebook, Google and all online media.

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2 thoughts on “What Does m.facebook.com Mean In Google Analytics?

  1. Naqvi says:

    How do we track Facebook traffic coming from Facebook ad campaign in the google analytics?

    • Nick Jervis says:

      Add some conversion code on the ‘action page’ where they will end up when they take the action you want them to after arriving from facebook then you can remarket to them within facebook. Also, within Analytics, add a Goal as a facebook conversion and add this tracking code to the page too. You can see how many are reaching your site within Analytics by heading to Acquisition/All Traffic/Channels.

      Hope this helps.

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