Marginal Gains Can Improve Website Conversion For Service Business Owners.
You don’t have to be a cycling nut to have heard of Dave Brailsford.
He’s one of the guys credited with the exceptional improvement made by the British Cycling team over the last couple of decades.
How did it he do it?
Well, interestingly, it wasn’t some big ‘game changing’ tactic he introduced that did it.
It was through what he calls ‘marginal gains’.
Here’s how he explains it:
The whole principle [comes from] the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together”.
It makes sense. Make tiny improvements in lots of areas, and the net improvement will be substantial.
It’s a lot like that with your website. Lots of business owners think that if your website isn’t working as well as you’d like, you need to rip the whole thing up and start again.
You don’t. You just need to do a ‘Dave Brailsford’ and work on those marginal gains.
The more elements that you can improve – however incrementally – will give you a greater overall conversion, more leads, more sales and more income.
If you’re interested to know how improved conversion could impact your business, you should check out our “Return On Investment” calculator.
It’s a tool that allows you to see how the impact improved conversion would have on your bottom line, and it’s totally free, no opt-in, no details required.
Check it out here: https://www.yourwebsitegenie.co.uk/roi.php
Once you’ve had a play, I’d love to know what you think, so leave a comment below and let me know.