A Small Business Marketing Change For A Lot More Clients
I want to give you something so very simple that you may think it is too simple to be of any use to your small business marketing plan.
Please don’t be fooled; this simple change can make a huge difference to the success of your business, and more importantly, can start generating new enquiries for your services literally overnight.
It involves your website.
Would you agree that we now live in an instant world?
We do, don’t we?
People want everything instantly and without hassle. They are not prepared to wait and they don’t want to hunt around for long to find what they are looking for. They want it and they want it now.
With this in mind, when someone lands on your website when looking for the services that you provide, can they tell within 5 seconds exactly what it is that you do?
If not, you’ve lost them.
They hit the back button and head off to your competitor’s website. Gone for good. Income you could have had has now gone.
So, take a look at your website. If you are an Estate Agent, does it say this directly under your logo in the top left of your website ‘Estate Agent’? If you are an Accountant, does it say this immediately under your logo in the top left of your website (that is where your logo is, isn’t it)? Whatever you do, you must tell your clients immediately under your logo.
Mine says “Automated New Client Attraction”, because this is what I teach. How to attract new clients to your business week after week, month after month, without doing all the work yourself.
I cannot tell you the number of times that I have landed on a website and had to hunt around to try and discover what service is being offered to me.
I do this because it is my job.
Your clients won’t do this.
So make sure you are telling people what you do.
Overnight this can have a dramatic impact on the number of new enquiries that you receive.