For your marketing to be successful, you need to take constant and persistent action, or as I call it: perconstance. You have to keep on keeping on.

Marketing is a bit like plate spinning. So many marketing tasks need a lot of action to get them going, just like the plates need a lot of energy to get them spinning. However, the big mistake is failing to return to those plates every so often once they are spinning to keep them going.

Are there marketing tasks you should revisit to tweak and ensure they keep spinning for you?

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