Be Careful Who You Take Advice From When It Comes To Growing Your Business
Who do you take advice from when it comes to growing your business? Marketing experts or people who are just trying to help?
I am amazed how many people take advice from people who are clearly not qualified to give it.
Someone from my Mastermind Group recently posted a question about a new logo design into a large facebook group of which we are both members.
I watched in amazement as people who have no marketing experience (I looked them up), others who had no business experience (but hoped to start a business someday) and others who had a business but would never be clients of my friend (i.e. not target audience) gave advice.
Lots of it.
Most of it was complete and utter tripe.
I see this time and time again. People who are members of large groups asking for advice. There are no shortage of people willing to give it, and 95% of the time the people providing the advice simply do not have any qualifications to do so, but it never stops them.
I do not think that they are malicious; they genuinely want to help; they simply are in no position to do so.
My friend above ignored the unqualified comments and listened to her friends with marketing experience.
This problem is one of the reasons why I dislike facebook so much for business.
The other one is that it is definitely now where everyone is telling you that you need to be.
“If everyone else is doing it, do the opposite.”
That is one of my favourite sayings. It is definitely the case with facebook. All of my competitors are spending hours and hours on facebook. That leaves me clear to make hay on that old fashioned platform Google Adwords. I love it.
Unless something else takes over my keyboard in the meantime, tomorrow I will share with you why Adwords is better than facebook by a million to one, based on solid marketing principles acquired over the last 30+ years of my marketing career.
Not just made up on a whim.
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