How This Powerful Marketing Tool Provides You With Content Ideas For Your Blog Posts
I want to share with you a really powerful website marketing tool that will provide you with lots of good ideas for coming up with excellent content for your blog posts, which are invaluable if you are going to be seen as the ‘go to expert’ in your sector.
This tool also allows you to spy on your competition to see what they are doing when it comes to being seen as the experts.
If you accept that blogging is a vital part of your small business marketing armoury, often you reach a stage where you say to yourself:
“I know that I need to blog regularly, but I am not sure what I should be blogging about! I need ideas for the content.”
Good, I can help you with this. Coming up with content ideas for your blog posts can sometimes be challenging, so it is important that you use all of the tools available to help you and to make your life easier.
I am going to share a tool with you now which is an excellent tool for finding lots of ideas for your blog post titles, which is free to use, and which allows you to use your competitors websites to come up with the ideas.
The tool acts as if it is one of Google’s robot spiders. It runs out into the world wide web, well the website you ask it to run out to in any event, goes through every page of it for you and then let’s you know the title and description of every single page, providing you with hundreds of ideas for blog post titles in the process.
Powerful isn’t it?
Let’s look at it in action.
Below is a snapshot of a search I have run across my own website for you so that you can see it in action.
You will see in the image the title tag, the description tag, and the H1 tag will also be displayed but was a bit large for it to be easily seen on this page so I left it out (the blog post title displayed on the page).
The title tag and the description tag are what Google uses to display a link to your website in the organic search results, so are incredibly important.
To use this to come up with ideas for your blog posts, choose one of your competitors websites, head over to Screaming Frog and download the software, then enter your competitors website URL.
Let Screaming Frog search the whole of their website, then start looking through for ideas for titles.
I am not for a minute suggesting you should copy the title and certainly never the full article because duplicate content is a complete no no, so this will simply not work at all for you. Every blog post must be unique to have any chance of working for you. However, the crucial part here is that you will be provided with many, many really powerful ideas for blog post titles.
Make a list of 20 or 30 and your next few weeks or months of blog titles are completely taken care of!
That is really useful automation of your marketing, so head over there now and give it a go!