Using Long Tail Keywords To Attract More Visitors To Your Website

You can still rank at the top of Google without spending a fortune with a Search Engine Marketing company.

Long tail keywords are a string of four to ten words, often in the form of a question, used by someone to find something specific.

Here are some examples of ‘long tail keywords’.

“How do I find an estate agent in Nailsea?”

“How do I tell a good solicitor from a bad one?”

“How can I improve my website conversion rate on my website?”

“How do I get more clients for my consultancy practice?”

Whilst Google has changed its algorithms numerous times over the course of the last few years to make it very much harder to be ranked in the top organic results for one or two word search terms, that is not the case with long tail keywords.

It can be as simple as writing a blog of 400 or more words today, targeting a long tail keyword in the title of the blog and throughout it, and being ranked in the top 10 of Google within just a few days.

Often the hardest part of this process is deciding what long tail keyword you are going to target in the first place.

I have one method which always provide me with a list of ideas for long tail search terms.

It is to use your Google Analytics account. You might wonder how this can help you when all that it tells you is what people have typed into Google to find your website in the first place, but often it tells you a lot more than that.

If you set the date range in Analytics for at least the last six months, and then view all of the organic keywords which people have used to land on your website over that period of time, you will be presented with a variety of long tail keywords.

If you sort these alphabetically by clicking on the top column above the keywords, you can then scroll down to the question words such as How, Why, What etc and you will be presented with a range of long tail keywords.

Now I mentioned above, that you might now be thinking how this helps you as you are clearly already ranking for these keywords or your visitors would not have found your website in the first place.

However, in my experience, whilst you might have been ranked for them, when you actually carry out the search yourself and click through to your website, 9 times out of 10 you will find that the page they land on does not answer the question asked at all.

This is good news, as it means that you now have a title for your next blog post in which you can very specifically answer their question. More often than not, when you do this, you will find it almost instantly starts to attract new visitors to your website.

Now, whilst long tail keywords usually attract far fewer visitors each month compared to one or two word searches, you can get to the top of Google for them almost instantly.

Whereas a one or two word keyword might attract 100 visitors per month, a long tail keyword might only attract five each month. However, you will have to wait months and spend over £1,000 a month with a Search Engine Marketing company to achieve any sort of results for shorter search terms.

On the long tail keyword side of things, you could arrange for a copywriter to write just one article a week for your blog, at a cost of anything from £25 to £50 per article, and each month your traffic will increase by twenty or more visitors. Whilst your Search Engine Marketing company might still have you languishing in position 50 for your two word search term after six months, you will already be attracting the traffic that the two word search term will ever bring to your website and this number will increase each and every month.

Long tail keywords are my preferred choice for all smaller businesses that do not have thousands of pounds to spend on speculative Search Engine Marketing each and every month because they need their marketing to consistently repay them.

If you have not been consistently blogging and want to attract more visitors to your website, long tail keywords may well be the answer for you.

If you need help finding a copywriter, just email me and I will be glad to recommend one to you.

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