When It Comes To Email Marketing, This Is Critical! I remember when I started my business in 2003 a friend of mine gave me a gift of a set of CD’s from Frank Furness, a sales trainer, mainly for financial advisers. He thought that as I was starting my business I might find them helpful. […]

Aweber help videos I have put together a series of Aweber help videos that not only show business owners how to do the basics with Aweber, from start up to sending regular emails, but which, more importantly, help them to understand the marketing reasons behind why and how they should be using Aweber. These Aweber […]

What should you write about in your email marketing newsletter? When you have made the incredibly smart decision to start your email marketing newsletter, what should you write about? I know that this is the part that often terrifies and prevents business owners from starting their email marketing newsletter, yet it really shouldn’t. Just like […]

Email Marketing Template For Consultants / Email Marketing Formula For Consultants What is the best email marketing template for consultants? How can you ensure that your email delivers results for your clients and prospects at the same time as always producing results for you too? I have the answer, well certainly the answer that works […]

Your Subject Line Has Only One Purpose In Email Marketing When it comes to your email marketing, what is the only purpose of your subject line? The first thing to say is that the importance of subject lines is pretty overrated. Let me explain why: If your best friend emailed you, would you open it […]

Why Consultants Must Use Email Marketing If They Want A Successful Business If you are a consultant and you want to run a profitable and successful business, you must use email marketing. Not should, not could, but must. In my opinion, if you do not use email marketing you will be missing countless opportunities to […]

Email Marketing – Don’t Delete Subscribers From Your Aweber Email List Many people suggest that from time to time it is a really good idea to clear out your AWeber email list of people who never or rarely open your marketing emails. This is bad advice. I have people on my email marketing list who […]

Email Marketing Tips And Ideas 4. Sell From Your Email Marketing – Sometimes Sell from your email, sometimes (see Email Marketing Tip 3 though). 3. Don’t Sell From Every Marketing Email That You Send. Don’t sell from every email you send. Sometimes (more often than not) just send really useful information to your clients that […]